What technologists are doing now is devising software that incorporates the functions of new media in achieving the goals of customer relationship management. This software is referred to as customer relationship management software. Having names “NetSuite CRM Software, Microsoft CRM Software, eSalesTrack CRM Software, Salesnet CRM Software, C2CRM CRM Software and Pivotal CRM Software” as some of the top customer relationship management software, Compare CRM (2011, p. web) goes on further to explain that customer relationship software are made to achieve different purposes in the customer relationship management system.
For instance it states Contract Management, Customer Analytics, Customer Self-service, Dashboards, Data Management, Email Marketing, Email Response Management and Interactive Voice Recognition (IVR) as some of the specialized functions that the customer relationship management software can play. CRM Software 360 (2011, p. web) on the other group groups the specialized functions of customer relationship software to just five naming them as On-Demand CRM, On Premise CRM, Open Source CRM, CRM Industry Solutions and CRM Specialty Solutions.
Under each of the specialist functions, CRM Software 360 names some business and corporate groups who should best use the software. The bottom-line remains though that customer relationship management software has come to be save all manner of businesses – from small to large. All that it should take businesses and companies to do is research into finding the specific kinds of software that would work best for their customer relationship needs and apply them appropriately.