In an effort to gain quality work and information, it is important to show some diversification in the research methods used. In some situations, one is confined to only one research methods, however, of independent and open studies such as this one, it is important to use different styles and consequently the information got is of the best quality. This is because each method touches on different areas of the study and this leads to a wider field of study touched.
Measuring and scaling is made by simply calculating the percentages of data received from the different cultures and then tabulating it to understand how much each culture is affected by appeal advertising. The questionnaires also came in rather resourceful from the manner in which they got people thinking before they answered it. The initial physical impression made by the person before answering the question revealed the answer that the person had in mind and even though they cheated.
In understanding the sampling process, it is important to put into mind that this is a rather very important aspect of the methodology. In an effort to determine the population, it is taken into consideration that the contemporary environment that is civilized acts in a complete different manner from the older generation that had its culture completely different from the way of life today. Having this in mind, one can separate the two and put them as two distinct cultures and therefore defining the population.
Determining the sample frame is arrived at by calculating the percentage of people per culture interviewed and adding it to the percentage number of websites visited that had information regarding each culture. After this, percentages of each culture will be added and the average will be made consequently determining the general percentage. Determining this sample technique is arrived at after reviewing and finding out that the major sources of information is less than five and thus the averaging method is the most appropriate and as stated earlier, the sample size was arrived out by mean of manual counting.
The data analysis should be carried out through a series of steps, the first step involve identification of the quality of data to comprehend whether it is worthy, which according to this study is. There is also understanding of the quality of measurements taken which is done through confirmatory factor analysis which showed the accuracy of the measuring tools incorporated. The tools in this study are very helpful from the fact they incorporated questionnaires which have high positive acclamation in the field of research. Another step is self-analysis where one is required to state whether the data is resourceful which in this study is very resourceful and insightful.