What is a deserted beach? A deserted beach is a narrow piece of ground coated with loose grains of sand and smooth rounded parts of rocks adjoined with a sea. A deserted beach could be a thin strip of land at the periphery of the sea bared at low tide and backed by the sea at high tide. Tourists are usually centered and focused to reside in a region where there is natural beauty and the region can engulf their thoughts into its beauty taking away all concerns of daily life. This is the reason that Deserted beach is loved by many wanderers and travelers to reside during their leisure part of life. The place is usually an impressive and incredible part of world, rich in natural beauty and tranquility.
Proposal: The proposal is to develop a hotel in a deserted beach of high ecological, with connection to tourism industry. The psychology of the tourists market coupled with other factors influencing the flow of tourism should be focused. The proposal strengths are many with few threats that are needed to be countered properly. The desires of the tourists are unlimited and the resources are limited therefore to properly cope up with this imbalance state there must be an effective optimization of resources against desires. If there is availability of resource, why should the hotel be developed in a deserted beach? Why should not in some other place of cultural or historical or some other background. In historical, cultural and other areas there is already immense competition of hotels. As for the deserted beaches there are already developed hotels but in some strips of deserted beaches, the areas are underdeveloped for accommodation. These areas are the real perspective of capturing the tourism market. Therefore the opportunity cost of other alternatives is dealt well by this proposal if the hotel is developed in underdeveloped deserted beach.
Quest: The second quest is why must build a hotel? Why should not an amusement park, theatre, shopping mall or some other tourist facility? Since the area specified is an underdeveloped deserted beach of high ecological value therefore the primary concern of tourists in such place will be a facility for accommodation so that they can stay. So the proposal of hotel is the most feasible alternative and surpasses all opportunity costs.
Strength: The strength of this proposal is evident by the fact that the development of this hotel is the pioneer step for opening a new venture for tourists. The interest of the tourists in deserted beaches is already known, with the opening of a new venture of deserted beach the tourists will rally up for exploiting this opportunity for their leisure. There are three main categories of tourists: ones who are looking to spare their leisure for few days, some are looking to stay for weeks or few months and some are also looking to stay for several months or may be years. The hotel should be designed accordingly with the needs of the tourists.
Threat : The grave threat to this proposal development is the danger of a hurricane that may hit the deserted beach destroying the hotel and the potential market. Before going to development of this proposal, a study must be made investigating the danger of the hurricane. Proper pre-emptive measures within the design of the hotel must be taken. The measures should be adequate to the level of anticipated hurricane revealed by the study. If the level of the anticipated hurricane is dangerous then there should be some other alternative area of deserted beach where there is low level of anticipated hurricane. The threat must be properly assessed before the execution of the proposal.
Conclusion: The study reveals the fact that tourism industry does not majorly depends on the market forces only. There are other forces as well in addition to the market forces, the additional forces are enumerated as government intervention, political scenario, natives’ attitude, environmental issues, global conditions, cultural norms and ideological elements. For instance besides the strengths of the proposal of developing a hotel in a deserted beach the environmental threat in the form of sea water hurricane is the decisive factor behind the establishment of the proposal for tourism industry.
The external factors of the tourism industry are controlled by ruling administration. The pollution as a byproduct of tourism industry is contributing to global warming and it must be regulated properly by the state with allocation of proper controls to maintain the emissivity level beneath the danger level, furthermore to apply taxes in this industry so as to fix the damages caused by the tourism industry. The focus beyond the market for tourism development is due because of many reasons discussed in this study; the uncontrolled market growth is one of the main reasons coupled with severe environmental effects. Therefore the need of governmental institutions is justified to intervene in the industry not only to cope with the environmental damages but also to shape the market expansion and to regulate a coordination plan to facilitate the industry and the consumers.
The feasibility case study of the proposal development of hotel in deserted beach also revealed several factors other than the market proving the fact that market is not the only player to decide the destiny of tourism planning and development.