The indication is that some other form of media that is more advanced than conventional media has come to stay. This form of media is commonly referred to as new media. In comparing the new and conventional media, four major parameters may be used.
Firstly, the cost of operation in operating the two forms of media reveals that new media is far cheaper to operate than conventional media (Seosiology Blog, 2009, p. web). This assertion is made against the backdrop that with new media, anyone needs only to connect online to publish or transmit information but with conventional media one may need expensive; thus not sophisticated tools and gadgets to be able to spread some news (Seosiology Blog, 2009, p. web).
The second parameter is area of coverage where in a survey conducted by Marketing Charts (2011, p. web), a lot of the respondents pointed out that new media cover wider area in terms of circulation. The third parameter has to do with accessibility and usability. This is one area where there is a lot of debate. There are those who argue that conventional media allows for greater accessibility because it is relatively cheaper to access (O’Brien, 2004, p. 79). This line of debaters holds the notion that television, radio and newspaper are cheaper than computers and other new media devices. This, they argue makes access to information from conventional media more accessible and useful to users.
The other side of school of thought argues that “accessing information from conventional media is generally one-way. Readers, listeners, and viewers are only fed by the information controlled by conventional media operators” (Seosiology Blog, 2009, p. web) making conventional media less accessible and less usable. The final parameter is quality of information from the two forms of media. In a survey among a group of journalists on the impact (positive or negative) of information from the new media, the following results were sampled.
O’Brien T. G. 2004, ‘Conventional or New Media?’ Oxford; Oxford University Press.