Different reviewers have given different interpretations to what new media is. Notwithstanding the minor differences however, they all seem to appreciate one fact and that is, new media is an improved utilization of technology in a way that allows for the transfer of information from one point to the other. It is against this backdrop that AIDS.Org (2011, p. web) posits that “New media makes it possible for anyone to create, modify, and share content and share it with others, using relatively simple tools that are often free or inexpensive” to this effect, the organization names the Internet as the major component of new media.
Crosbie like the AIDS.Org acknowledged that new media makes communication easier but is more emphatic on the fact that new media is a form of communication. Crosbie documented that “it is a new communication medium that, like Sky for prior transportation media, bridges the mutually incompatible characteristics of prior communications media.
“ From the explanations, one factor that is outstanding is the realization that new media concerns communication and generally makes communication easier. It is for this reason that any media has always been an ideal source and component of customer relationship management.
This is because as seen earlier, the new system of customer relationship management seeks to foster closer ties between companies and customers. Such ties can however be made easier only through the use of basic communication (Ampiah, 2005, p. ).