Internet marketing is not a confined area of marketing however it is interesting to note that digital marketing is a type of marketing which is continuously evolving with new dimensions and areas. Website Display marketing, E-mail marketing, social media marketing, affiliate marketing, search engine marketing, mobile marketing, blog marketing, contextual marketing; cost per impressions marketing, cost per click marketing, and cost per action marketing etc are all areas of digital marketing.
Website Display marketing is one of the simple tools of digital marketing. It means that an organization wants to publicize on some specific website in order to market their product, so the organization coordinates with the website administration, negotiates with them and buy a specified area on that website for a period of time, the website administration displays the organization’s commodity ad on their website. Now the users on the website can see the ad, users can even click it or note it if it is relevant to them. Therefore this type of digital marketing is not that effective as it does not keep a specific record of how the viewers are coming and showing response to the ad so this type of digital marketing is not much deviant to that of traditional marketing.
E-mail marketing is a type of digital marketing and marketing in which a list of e-mail addresses are subjected to a product’s marketing mail electronically. The list of e-mail addresses can be of any specific community, which is focused to be targeted. Here it is not necessary that every recipient will read the electronic mail because it can be taken as spam.
Social media marketing is a powerful digital marketing, it is because of the reason it gives advertisers more powerful tool to target any specific audience. People use social media networks and all their information is in the record of social media website. Therefore advertisers are given authoritative options to select demographic, age limit, specific association with a group or institution and more. Through this social media marketing advertisers can more specifically target their audience.
Affiliate marketing is a type of marketing in which promotion is launched by small and large publishers for some specific purpose. It can be directed traffic to use or buy a service or a product of advertiser. So in this type of marketing the affiliates are paid only when there is some measurable achievement in their campaigns. It is also a type of digital marketing since ads are placed through digital mediums.
Search engine marketing is one of the most powerful tools ever in digital marketing; this is because it is a type of marketing where only relevant users are targeted. For reason that users require any information which they look for through search engines, if a company formulates website based on relevant specific key words, then if users search such keywords they will be directed to that website through search engines. It means that users are looking for the same info which is provided at their website, this adds relevancy to advertisement.
In digital marketing contextual marketing is the core of all types of marketing. It means that the ads are to be displayed only on those sites which have relevant and appropriate content; publishers are paid in this advertisement on basis of per impression, per click and per action. Cost per impression is a type of contextual digital marketing in which publishers are paid just for the traffic viewing the website and the ad; normally cost per impression is paid to the publisher on per thousand impressions. Cost per click is the cost of the same ad which is being clicked by any user of that website. Normally cost per click is greater than cost per impression, and with the ad click the user is usually directed to the marketing company’s website. Cost per action is a third type of marketing on the basis of contextual ads. Cost per action is most expensive and relevant to any marketing or marketing company. It is because of the reason that a user views that advertisement on some website and then clicks it and then after being directed to the marketing website, the viewer becomes a digital customer on that website and makes some action as acquisition. So the cost of such advertisement is considerably more as compare to the cost of per click and per impression.
Blog marketing is also a similar tool of digital marketing but due to blogs the particular industry as a whole is targeted more relevantly. In blog marketing a company builds the credibility about its product by sharing relevant and authentic knowledge and commenting on other blogs too. In this way an inclusive marketing is made, but some industrialized firms want to take maximum through blogs in just little labor and time, which is not possible, a complete framework is there for developing a blog to market a specific product. In blog marketing the users that are generated through content and link building on other blogs, becomes permanent users of marketing blog. For relevancy of a blog, the blog marketing company must keep patience and try to create an environment in the blog so that people can discuss their issues and try to directly pose their question so that experts can respond to them.