Tourism development cannot be left to market forces alone if state & countrymen interests are to be protected. In annual report, the Organization for Economic Co-operation and Development (1991: 2) explicated this issue as ‘if national tourism planning, promotion and management were left entirely to the private sector, this could result in the unbalanced development of infrastructure and market expansion, with the risk of growing congestion and increased pressure on environmental resources’.
There are several factors influencing the tourism industry. Even though there may be instances when tourism industry emerged obstructive, and discouraging, hence the tourism industry alike with other industries could not carry on devoid of government involvement. Ruling governments, in spite of everything, have the indispensable and legal authority to offer the political stability, societal infrastructure, protection and the authorized economic structure to facilitate the development of tourism (Dredge and Jenkins, 2007). How ruling administrations employ their powers and how they plan and apply strategy and review its effects will relied on numerous issues comprises of political atmosphere, socio-economic conditions, ecological perceptive, the political and economic stake holders and their awareness of tourism on economy and the social order. In addition, state policies will be configured by the political directors and ideological inclination of the government at present, shared with the global political situation in which they reside in (Tribe, J, 2005). The function of the government in tourism is recognized in five domains: – synchronization, scheduling, law making, execution and investor motivation. Another important function in this list is societal role, which is incredibly considerable in tourism.
All functions are important and even though Governments may perhaps not squander enormous budget on tourism in contrast with budget allocation on defense, health, education, and other sectors but it plays a pivotal task to administer and regulate tourism. The market recognizes this fact and all way through the world; tourism industry players, regional and local government, demanding increased public sector support.
Additional players who influence in the value of a tourism region are the natives of the destined regions. Natives’ role is also incredibly important as to how they interact with the tourists, what are their cultural values, the level of hospitality attitude, and the in-discriminatory attitude with the foreigners. All these qualities of natives in a particular region define the magnitude of tourists’ inflow for any specific region of tourism. There are areas for instance where natives became hostile due to some political eruption and the magnitude of the inflow of tourists drastically minimized from a level of high quantity to a level of insignificant inflow. Therefore the role of the natives influencing tourism industry is yet another important factor which must be taken into account while developing a tourism development strategy in any region (Davidson R and Maitland R, 1997).
Despite of the tourists market itself there are so many other factors that influence the industry of tourism, the key player is the political, economic and social scenario of any region which is regulated by primarily government and secondarily natives of any specific region.
Davidson R,Maitland R. (1997). Tourism Destinations: Hodder and Stoughton.
Dredge, D. Jenkins, J. (2007). Tourism Planning and Policy. Singapore: Wiley.
Tribe J. (2005) The Economics of Recreation Leisure and Tourism: Butterworth Heinemann.