Feasibility study is the most important and necessary part of internet marketing. An assessment should be made that how much internet marketing must be done, in which areas internet marketing is effective, how much labor force is required, what technical proficiencies are needed and so on.
The reason of doing feasibility study can be comprehended by the fact that without making feasibility study in internet marketing, the company cannot evaluate the effectiveness of internet marketing. If parameters like payback period, return of investment are not known then there are serious dangers associated with the huge investment. Moreover the scope of internet marketing is also defined by the feasibility study, without the prior knowledge of objectives and goals embedded with the internet marketing, there are serious concerns that the project may fail.
As it was highlighted earlier that internet marketing is more expensive than traditional advertising methods, therefore a huge investment on any economic activity itself requires feasibility analysis. Internet marketing is a part of digital economics and the success of digital economics depends on how good internet marketing is done.
Likewise the success of effective internet marketing depends on the feasibility analysis. So feasibility analysis of internet marketing is not only the voluntary phase of internet marketing rather it is a mandatory step for a successful and effective internet marketing campaign.