Advertisement is the backbone of any economic activity. It is through advertising methods that awareness of any commodity or service is created. After the process of awareness the consumer sector accumulates this awareness in the shape of knowledge then through effective advertising, commodity or service becomes fabulous and is liked by the consumer sector. After the process of liking and fondness a position evolves that is called as preference, it means that a consumer prefer the product against all other competitive products and through advertising the product is in a phase of likelihood of acquisition.
Then after this consumer behavior changes to conviction on the basis of his preference and this is the reason; the product or service is being purchased. Therefore the more good advertising the more sales, more exposure of organization and more economic activity can be achieved. Since the rate of economic activity is directly proportional to that of profit therefore effective advertising will yield more economic activity and that will result in more returns and benefits.
It should also be considered that advertisement for an economic activity is essential and also crucial but on the other hand, proper advertisement based on adequate research is needed to boost the economic activity of a business. If advertisement is made just for the sake of advertisement without any proper planning and evaluation then it can impact very roughly.
Therefore before advertisement of any product or service a research should be made for advertisement and proper objectives and methodologies should be defined with realistic approach then only it can be successful for initiating and accelerating the economic activity.