Amy laws and Nicole Metzger brewer had started a small business on facebook which now has turned into a business of multimillion-dollar. It was very easy to start the business for them. They only started from selling the spare inventory of their children’s clothes.
They did not make any store or market to sell the items nor they used websites. They only used the social networking sites like facebook to sell the clothes of boys and girls. The boutique which they made online helped them in making an amount of $4 million this year.
Amy said that E-commerce was nameless and faceless. She also said that they were running their business on an open book where anyone can view their pages and buy the items they sell. She told that the interaction of the fans on their page was pleasing her as a mother and business women.
These women on facebook are driving a new sign of e-commerce which is known as f-commerce. F-commerce did emerge many years ago but in the view of some analysts it is not that much famous.
Today almost all the retailers for marketing purpose are using facebook as an essential tool where they are introducing their new items. From facebook they direct the customers to their sites on e-commerce. Likewise if we see at present Tory burch on facebook had opened a shop.
Facebook now days had become the best tool to for the retailers to introduce their items or market their items because here the customer doesn’t bide on price rather they compete on the lack of items available or on size. Marketing and selling of clothes, jewelry, watches, cell phones, cameras etc are going on a hit on facebook marketing. It produces a lot of income too. Mostly in North Texas it has emerged as the greatest market.