This point will aim at exposing business owners, employees, managers as well as employers to the very basic things that customers expect in the running of businesses. One good thing about customer relationship management is that we are all customers at one point in time in our lives. So we all have an idea of how customers to be treated.
The idea developed about how we have been expecting our clients to treat us when we do business with them becomes easily translated when we have to relate to our own customer. So like the saying that do unto others as you want others to do to you, we try as much as possible to build and manage very good relationship with our customers.
The fact that we all have ideas about what customers expect in doing business not withstanding, it is still important that this research brings out some of the very basic academic and theoretically proven expectations of customers based on field survey and experimentation.
The point shall also give room for analyzing not just one organizational type but as many varied organizations as possible. This will make the importance of the research work versatile, dynamic and all-inclusive.