The question shall also be used to attain a specific objective and this objective shall be to identify how the new media can be used to grow customer relationship management. There is an objective for this research to maximize the influence of the new media on customer relationship management system to maximize profit for businesses and organizations.
To achieve this objective however, there is the conscious need to cutinize the how the new media can be utilized in customer relationship management. Because the era of new media holds controversial advocacy among business operators, not a lot of them are familiar with its usage as it pertains to customer relationship management.
As much as this question shall explore both primary and secondary data collection to find out how the new media can be integrated into customer relationship management, it would also explore of some the arguments held by players in the business setting who do not embrace the new media.
This line of research will be extremely necessary to counteracting their very beliefs with the new findings to be made on how the new media can be used in customer relationship management. Finally, the question shall lead to knowing the benefits that comes with using the new media in customer relationship management in terms of profit maximization. It shall also investigate factors to put in place in order to benefit from the maximization of the profits.