The term conventional media is synonymous to its root word, which is conventional. The Macmillan English Dictionary (2011, p. web) defines conventional as “of the usual, traditional, or accepted type, instead of being new and different” whereas the Audio English (2011, p. web) defines conventional as “rigidly formal or bound by convention; in accord with or being a tradition or practice accepted from the past; represented in simplified or symbolic form.” Closely related to the definitions given, the Seocioogy Blog (2009, p. web) identifies television, newspaper and radio as conventional media.
This is to say conventional media refers to the type of media that does not have any direct programming with the use of computers as far as communication, information determination and broadcasting are concerned (Ababio, 2009, p. 198). An interesting line of argument among some reviewers focuses on whether conventional media should be regarded as an archaic form of media or a basic form of media.
Among these reviewers, there is the debate that once conventional media is tagged as archaic, it creates the impression that conventional media is no longer relevant for purposes for which media as a phenomenon should serve (O’Brien, 2004, p. 78). O’Brien argues that not even every part of the world is advanced enough to have discovered the total usage and benefits of so called conventional media and so to such people, television, radio and newspaper remain new, modernized and improved form of media. O’Brien believes therefore that conventional media should be seen as basic form of media and not an archaic form of media.
O’Brien T. G. 2004, ‘Conventional or New Media?’ Oxford; Oxford University Press.