The research work when started will be focused on identifying as many feasible innovations in the area of customer relationship management system as possible. This is because as technology advances quickly, it is important that the system of managing customer relationships also be given a facelift to meet current demand.
Ultimately, this will be done by analyzing, through interviews, the feasibility of fusing the new media into customer relationship management system. The new media will be a point of reference because there is not denying the fact that the new media now controls greater part of individual use of technology.
Indeed apart from the industrial, organizational and institutional use of technology, which rank highest of the use and benefit of technology, once technology is lowered to the ordinary person or individual, they tend to focus more on the new media than any other use of technology. For instance a lot more people own mobile phones and digitized television sets in developing and developed world than they own desktop computers.
People who own computers of all forms also tend to use multimedia components such as media players, social networks and internet related media such as online video chatting, audio chatting and text chatting. It is in this direction that the researcher believes that business owners and managers can integrate new media in customer relationship management system to enhancing the benefit of the system.