As it becomes established that new customer relationship management system has come to take the place of the old customer relationship management system and that the procedure used in managing customer relationships have totally changed, modern technology is mentioned as one of the major elements of change in the new customer relationship management system.
By mentioning modern technology, there is a whole new component of change that is discussed. Reviewers can be grouped into two major schools of thought when explaining what technology is. The first school of thought opines that technology deals exclusively with the manifestation of science to make processes and products in human life easier. To such researchers, technology is about machines.
To this end, The Aussie School House Professional Associations explain that “technology in this statement involves the purposeful application of knowledge, experience and resources to create processes and products that meet human needs.” A second school of thought expands the meaning of technology to include almost every other system of life such as democracy. To these researchers, any systematic way of doing something, whether or not it involves machines or science is technology.
This group of researchers would therefore talk about a thing like social technology, explaining human systems such as governance. To support of this school of thought, Anissimov explain that “technology can be used to refer to a way of doing something or a means of organization: for instance, democracy might be considered a social technology.”